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What’s Periscope? Periscope is new smartphone app that lets you share or experience live video with your mobile phone. It is a live-video streaming service. Twitter was so impressed that it was the perfect compliment to its text message service, Twitter acquired Periscope in January, 2015. It is one thing to “acquire” a company, but to pay close to a hundred million dollars to acquire a new startup — that’s meaningful!
In a March 9 article on the acquisition, the Wall Street Journal said, “Adding the ability to stream live video on Twitter makes sense, capitalizing on the company’s strengths as a real-time broadcast service.”
Ok, so what does that mean for you and me? Is this just another passing fad, or might it be the next communications breakthrough and Social Media phenomenon? How can Periscope impact you and your life — or perhaps your business?
We all know that Social Media Networking has impacted the lives of many millions of people, worldwide. Facebook has worked to change people’s lives. For good or bad, there is no question whether Social Media creates impact.
For good, the various Social Media applications, such as Facebook, Twitter, Snapchat, and numerous others, have opened up a line of communications that has reunited long-lost friends, and bring current friends and family members together in ways not otherwise possible. Many forward-thinking businesses have discovered that Social Media can positively impact relations with customers, new and old.
Might Periscope add to this phenomenon in a meaningful way? Periscope is different from all the other Social Media apps because it was envisioned to serve an entirely different purpose. Its developers touted Periscope as a way to, “Explore the world in real time through someone else’s eyes.”
I was recently in a meeting with a very successful Internet marketer. The discussion was on an entirely different topic, but he happened to mention that he has been using Periscope in his marketing efforts. Frankly, I was embarrassed to let on that I didn’t know what Periscope was; but if it was something he found useful, I knew I needed to find out more about it. When another person in the discussion matter-of-factly concurred that Periscope was “great,” I realized I had been missing out on something.
If you have too — if you haven’t experimented with Periscope, or if you haven’t figured out how to monetize the power of Periscope to give your business a boost, here’s your opportunity to learn all you need to know about it.
I found several sources that can help you grasp the full power of Periscope. There’s a couple links for resources to help you put Twitter and Facebook to work for you too, to improve your business bottom line: